什么是淘小铺

淘小铺——国内领先的社交电商导购分享平台,出生在中国杭州阿里巴巴集团,是淘宝的一名新成员。

 淘小铺定位“人人可参与的社区化电商”,采用S2B2C模式、依靠注册会员推广来完成销售,掌柜(即店主)可划分为新晋掌柜、资深掌柜、精英掌柜和超级掌柜四级。 

淘小铺是一个一体式的优质分享平台,他依托于强大阿里生态背景,基于现有淘宝消费者社区,通过整合天猫品牌等多方优质供应链,让普通消费者能成为淘小铺掌柜,分享自己的小铺宝贝,就能赚钱。消费者在淘小铺中既可以购物,又可以通过分享赚钱,可谓是是一举两得。


What is Tao Xiaopu

Tao Xiaopu, a leading social e-commerce shopping guide sharing platform in China, was born in Hangzhou Alibaba Group in China and is a new member of Taobao.

Taoxiaopu is positioned as a "community-based e-commerce where everyone can participate," adopting the S2B2C model and relying on the promotion of registered members to complete sales. .

Taoxiaopu is an integrated high-quality sharing platform. Relying on the strong Ali ecological background, based on the existing Taobao consumer community, through the integration of Tmall brand and other high-quality supply chains, ordinary consumers can become Taoxiaopu ’s shopkeeper Share your own shop baby, you can make money. Consumers can not only shop in the Taobao shop, but also make money by sharing, which can be described as a double benefit.

大事记

2020年01月15日,淘小铺结束试运营,正式上线。
2019年10月28日,淘宝旗下淘小铺与三帅六将合作签约仪式在杭州隆重举行。 三帅六将是淘小铺首席战略合作运营商。

2019年12月30日,淘小铺首席战略合作伙伴、淘小铺培训合作伙伴“三帅六将”在杭州举办淘小铺掌柜首届“千人峰会”。

销售商 Nanjing Taobao Software Co., Ltd.

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Alibaba Taoxiaopu To Grow Dropshipper Basersday. However, Li pointed out that Taoxiaopu may have come too late to be effective.

Last updated on January 14th, 2020 at 07:50 pm
Alibaba Taoxiaopu To Grow Dropshipper Base – Alibaba initially tested Taoxiaopu last April among a small group of users, and it was expanded to nearly a million users at the time of its official launch in early January. About half of those users reside in China’s lower-tier cities.

In theory, Taoxiaopu represents a promising way to counter the discount marketplace Pinduoduo (NASDAQ:PDD), which thrives on bulk sales of cheap products, across lower-tier cities.

Why Alibaba believes in dropshipping
Alibaba’s Tmall and Taobao platforms are the largest online marketplaces in China. However, Pinduoduo gained a firm foothold in lower-income cities over the past four years by encouraging shoppers to team up on bulk purchases via social networks like Tencent’s (OTC:TCEHY) WeChat.
By encouraging users to share product links with their friends, family members, and co-workers, Pinduoduo drove down the prices per unit for bulk orders. Pinduoduo also convinces big brands to sell their products at a loss on its platform, then subsidizes the difference out of its own pocket.
Those aggressive strategies enabled Pinduoduo to surpass JD.com (NASDAQ:JD) as the second largest e-commerce retailer in terms of active shoppers (but not revenue) last year. Its total number of active buyers rose 85% annually to 429.6 million last quarter, compared to JD’s 334.4 million annual active buyers.

Alibaba and JD both generate slower growth in top-tier cities like Beijing and Shanghai, so they’re expanding more aggressively into lower-tier cities to offset that slowdown. Alibaba launched a discount and flash sale platform called Juhuasuan last August, and JD launched a similar platform called Jingxi last September.

Taoxiaopu is clearly an extension of that push against Pinduoduo. If Alibaba converts more of its users in lower-tier cities into dropshippers, its marketplaces could sell more products via social networks and steal shoppers away from Pinduoduo


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