What is Tao Xiaopu
Tao Xiaopu, a leading social e-commerce shopping guide sharing platform in China, was born in Hangzhou Alibaba Group in China and is a new member of Taobao.
Taoxiaopu is positioned as a "community-based e-commerce where everyone can participate," adopting the S2B2C model and relying on the promotion of registered members to complete sales. .
Taoxiaopu is an integrated high-quality sharing platform. Relying on the strong Ali ecological background, based on the existing Taobao consumer community, through the integration of Tmall brand and other high-quality supply chains, ordinary consumers can become Taoxiaopu ’s shopkeeper Share your own shop baby, you can make money. Consumers can not only shop in the Taobao shop, but also make money by sharing, which can be described as a double benefit.
销售商 Nanjing Taobao Software Co., Ltd.
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Alibaba Taoxiaopu To Grow Dropshipper Basersday. However, Li pointed out that Taoxiaopu may have come too late to be effective.
Last updated on January 14th, 2020 at 07:50 pm
Alibaba Taoxiaopu To Grow Dropshipper Base – Alibaba initially tested Taoxiaopu last April among a small group of users, and it was expanded to nearly a million users at the time of its official launch in early January. About half of those users reside in China’s lower-tier cities.
In theory, Taoxiaopu represents a promising way to counter the discount marketplace Pinduoduo (NASDAQ:PDD), which thrives on bulk sales of cheap products, across lower-tier cities.
Why Alibaba believes in dropshipping
Alibaba’s Tmall and Taobao platforms are the largest online marketplaces in China. However, Pinduoduo gained a firm foothold in lower-income cities over the past four years by encouraging shoppers to team up on bulk purchases via social networks like Tencent’s (OTC:TCEHY) WeChat.
By encouraging users to share product links with their friends, family members, and co-workers, Pinduoduo drove down the prices per unit for bulk orders. Pinduoduo also convinces big brands to sell their products at a loss on its platform, then subsidizes the difference out of its own pocket.
Those aggressive strategies enabled Pinduoduo to surpass JD.com (NASDAQ:JD) as the second largest e-commerce retailer in terms of active shoppers (but not revenue) last year. Its total number of active buyers rose 85% annually to 429.6 million last quarter, compared to JD’s 334.4 million annual active buyers.
Alibaba and JD both generate slower growth in top-tier cities like Beijing and Shanghai, so they’re expanding more aggressively into lower-tier cities to offset that slowdown. Alibaba launched a discount and flash sale platform called Juhuasuan last August, and JD launched a similar platform called Jingxi last September.
Taoxiaopu is clearly an extension of that push against Pinduoduo. If Alibaba converts more of its users in lower-tier cities into dropshippers, its marketplaces could sell more products via social networks and steal shoppers away from Pinduoduo